Google Essays

Google Essays Google Essay Google Essay The consumers were changing their habits from the cheap greasy meal to the healthy fast food. It became less attractive to have the same unhealthy tasteless menu for lunch and dinner and their concerns about their health and diet increased. The major effects observed with MAC Donas were the decline of its sales and also the need of a new sale and advertisement strategy like store redesign, improving rive-through services and menu revision. The company established a new taste menu and was active In annual charities and social good deeds. 2- They were very well represented as the main agents competed to improve the consumers image of the fast food industry. For example Burger King, facilities were rebuilt, monthly menu changing and deals offered, and also established a permanent marketing strategy. 3- Some of MAC Donas strengths are its larger market share, the new lines like Mac fee, its early international expansion, technology innovation and its good market and advertising strategy. It was also considered a socially responsible company for its active work for community s betterment. But It failed to move towards non-hamburger line (pizza market etc) and healthy food image. The health related court Issues and the fierce competition from both hamburger and non-hamburger line were other weaknesses encountered. In conclusion MAC D will definitely have to target new market such as healthy food seekers salad, wings sandwiches etc. : But I believe the company is on the right track to progress. 4- MAC Donald should definitely consider a different strategy for heavy users as they represent a good growing percentage in their market share and regenerating with time. Strategies for different consumers. Reaching heavy users, healthy food seekers, MAC Cafe © n pastries lovers because new market segments were willing to pay extra more dollars for classier environment and tastier and healthier foods.